AMTRA is an independent regulatory body, seeking to ensure that prescription and supply of VPS animal medicines is undertaken in a responsible manner. That includes ensuring that standards are right for newly qualified SQPs, overseeing an effective system of CPD for existing SQPs, and working with and contributing to the efforts of SCOPS, COWS, RUMA and others to improve responsible use of medicines. AMTRA provides guidance and advice to its SQPs, and has a disciplinary system to enforce compliance with the SQP Code of Practice. AMTRA provides information to the media and resources to SQPs and businesses to help explain the role of SQPs.